Brands have a problem with off-site retail media: it promises scale but often underdelivers on results. On-site inventory drives high intent but can't scale fast enough to meet retailer revenue targets. Programmatic off-site reaches audiences everywhere but struggles to prove sales impact. This roundtable explores how offsite can deliver both reach and performance. Join a candid conversation about what's working (and what isn't) in off-site retail media, the evolving relationship between brands and retail media networks, and practical approaches to bridging the intent gap when shoppers aren't on a retailer's own properties.